The Daily Grind
The Daily Grind was a coffee grind upcycling business where I redistributed the common waste product of coffee grounds from local cafes in Burleigh Heads. I drove these out to EdibleScapes in Nerang and created an all-natural ingredient based exfoliant bar which I sold at shops in James Street. https://cookn96.wixsite.com/thedailygrind
Due to my PhD research commitments and lack of interest from customers in the project at the time, I had to close the business.
I completed a 6 month trial report for my own reflection process looking at the aims and outcomes of the business.
The main reflections can be seen below:
Divert as many coffee grounds as possible from landfill.
From the project duration this was the amount of grounds diverted.
60L x 2 collections per week = 120L
6 months collection: (On average 4 cafes x 120 L per week) x 24 weeks = 11,520L
1 ton of food waste emits 125m^3 of greenhouse gas emissions
Greenhouse gas emissions: 125m^3 x 11.5 = 1,437.5m3
Deliver the business model as intended.
This was achieved as intended, although closing the business was not expected.
I collected coffee grounds
I wrote a business plan and provided this to customers
Created a social media page
Reached out to cafes in person and online
Developed a business model and proposal
Evaluated the outcomes of the project
Grow partnerships with cafes and the community.
My customers included 6 cafes and 1 soap distributor (below)
Seadog 1 and 2, Connors, Koffee Shack, Crew, Pantry, Coffee shop at ‘flocked’ coworking space, Miso Miso (soaps)
I was able to divert grounds to one location for a majority of the entire time of the project (Edible Escapes)
This expanded to 2 other home collections, however these only occured on 1 occasion
Spread awareness on the problem and discuss solutions.
I created a Facebook page, Instagram handle and website.
Attended a local Social Enterprise networking group
Had a Linkedin media spot from a circular economy expert Chelsea McLean
Advertised the project on my podcast The Cooks Community
Developed marketing material for the collection services and soaps
Understand the costs and logistics involved with operating this service.
I developed a spreadsheet to track profit/loss, invoices, contacts and customers
The business made total <$1,000 in the 6-months of running
The soaps were profitable at scale, but not the amount I was making
Collect insights of stakeholders involved with the business.
‘It is too hard for staff to segregate waste’
Collection bins outdoors and not undercover creates exposure to pests and the elements
Businesses not on board – not worth it and did not want to pay
Asking for reimbursement at the start is very important. Not later down the track
Customers wanting to operate in cash
‘Why would I pay for the collection if I can make it into an exfoliating product myself’
Staff forgetting to fill up the bin
Moving in and out of the front of the store is not an attractive look for waste collection
6 cafes were too many for diversion at the one site of Edible Escapes
For the houses diverted to, one cafes bin is enough for 1 months use at their own property
Reluctantly, the project was not worth this time
Thanks for reading.
Dr Nathan Cook (PhD, APD, AccSD)